This course focusses on estimating brand preferences price elasticities between differentiated products on consumer goods markets. We use panel data and work with the programming language R.
According to the information on our website in September 2023 students have to sign up for the course from October 1 until October 13, 2023.
Max. number of participants: 20
Prerequisite: Detailed knowledge in the programming language R and Marketing. The allocation of the places will be decided by lot.
Detailed information will be provided in the syllabus on the homepage of the Institute of Marketing.
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