This course introduces students to analytical and interpretative methods for understanding visual and media culture within a sociology framework. Methods include: visual rhetoric, content analysis, conceptual interpretation, intertextuality, perception, narrative, reception theory and ethnomethodological approach. Students will explore how different media forms – photography, video, cinema, art installations, social media, etc.- can serve as a basis for qualitative research. The course aim is for each student to develop an understanding of the various concepts and visual research methods; to become more equipped to engage in visual analysis in order to use it in their own research. Each student is expected to complete a small project at the end of the semester. This course is limited to 25 students who will work in teams. There will be no "nebenhörer" / listening student.
Manny, Dawn (2016): Visual, Narrative and Creative Research Methods: Application, Reflection and Ethics. New York: Routledge.
Rose, Gillian (2012): Visual Methodologies: An Introduction to Researching with Visual Materials. London: SAGE Publications.
Margolis, E /Pauwels L. (2011): The Sage Handbook of Visual Research Methods. Ed. by Eric and. London: SAGE Publications.
Lacey, Nick (1998): Image and Representation. Key Concepts in Media Studies. Hampshire: Palgrave.