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The global media landscape has been subject to considerable change in recent years. The relocation of content through several platforms, the cooperation between the different media industries, and the accessibility and development of new communicational channels influences how media are produced and consumed. The active participation of the recipients is one of the aforementioned changes. With the emergence of new media phenomena like Twitter, Youtube, and Patreon, consumers can more easily break out of their roles as consumers and take part in the production. The so-called “fans” adapt their favourite media contents, create transmedia narratives and influence the production, which continuously blurs the lines between consumers and producers. Information, art and science are all moving towards the direction of “open access” and “on demand” publications, and are financed through crowdfunding. This makes the distribution of content, and thereby the access to culture faster and easier.
How do these new narrative situations influence the production of adaptations? How do several media interact with each other to create a transmedia narrative? How does binge watching influence the production of television series, and the viewer’s perception? How does fan culture influence the production of art?
The following works will serve as basis for analysis: House of Cards, The Walking Dead franchise, The Matrix, The Lizzie Bennet Diaries, Hobbit: The Tolkien Edit, and everyone’s favourite piece of fanfiction: Fifty Shades of Grey.
Literatur:
Hutcheon, Linda: A Theory of Adaptation
Jenkins, Henry: Convergence culture: where old and new media collide
Q-Tutorien können wie folgt angerechnet werden:
Neue BA-Studienordnungen (2014): Modul „Praxisorientierung“;
Alte BA-Studienordnungen (2007/2008): Individuelle Vertiefung und BZQ-Modul. |
